My Top Reasons To Invest In Personal Branding Photography In Essex

Yes, I love to photograph weddings ….. 

….and yes, I love to photograph families, but did you know that I also love to put my creative juices into action by photographing businesses.  Businesses hire me because of my alternative approach to photography and the unique imagery I can bring to the branding of their company.  Creating a personal brand can be the key to supercharging your business.  Being a business owner myself, I totally get the need to be visible to both existing and potentially new clients and for you to stand out from your competitors.  I found that so many businesses used the same old stock images for their websites, or their photography was very ‘safe’ and or corporate looking but turns out, not everyone is like this.  My clients want to inject their website with their personalities, and I can help to do this by creating images that are personal to them.  

My process is very simple.  I will arrange a casual meeting (in person, zoom, facetime etc) and go through what is important for you, and how you would like to be seen by your clients.  Sounds pretty simple really……well, it is!!  

Creating a personal brand that reflects on who you are, begins with clarity.  You need to find the answers to some questions to get a true understanding of your personality.  You want to share your talents and passions with the world, to show your ideal clients what it means to do what you do, and just how fantastic it is!  You want people to know what it feels like to work with you, before they’ve even spoken to you.

·      What’s important to you?

·      Your values

·      Why did you start your business?

·      Who is your ideal client?

·      In which direction do you want your business to go?

·      What do you want your  life and business to look like in the future?

Essex Personal Branding

Here’s something you may want to consider when building or redesigning your website and personal brand……it only takes people 1.5 seconds to judge a website.  People are making very brash decisions about you and your business before they’ve even spoken to you.  It is also estimated the 84% of communications are purely visual.  Social media are mainly all image based.  Social media has become one of the most important terms of influencing buying decisions, especially for the younger generation.  When customers see actual photos of you, you’ll start to gain their trust as they are interacting with real people.  It allows your audience to get to know you, the real you.  They can start to make a connection which results in trust.  So again, having stand out imagery ready to be used on any social media platform is a must if you are to succeed in your business venture.  When you hire me as your personal branding photographer, you have the opportunity to be totally original.  So many businesses choose to use stock images.  Could you imagine if your competition ended up using the same stock photos as you?? That can and does happen, but nobody can copy you if your photos are totally individual and truly represent you.  

Below are some of my recent personal branding clients, and a few examples of their images I captured for them.

Personal Branding At Skin Revolution

When Amanda first approached me to photograph her award-winning skin specialist salon ‘Skin Revolution’, it was because she knew that her personal branding photography would be an investment.  She knew it was about going on a business journey and who it is that she wanted to connect with.  Amanda could have used standard stock photos to show her clients what equipment she uses, but this would make her site look just like her competitors.  With this in mind we shot our own selection of images using the equipment that Amanda has in her beautiful Chelmsford based salon.

Capturing Great Dunmow Counselling’s Unique Techniques

Clare at Clare Sherman Counselling Psychotherapy uses some unique techniques to help her clients with their therapy.  She wanted her images to portray that she is very approachable and creates a warm and relaxed environment.  We discussed Clare’s personal branding requirements and had a lovely, relaxed day shooting her images to help portray what her business is all about.  

Capturing Personal Branding Images For Go Green Landscapes Ltd

Colin from Go Green Landscapes Ltd is looking to rebrand and specified that he wants his new website to have a personal vibe without the use of stock images. We discussed his imagery requirements so we have been working on capturing him and his employees at various locations at various jobs. His work includes designing and building gardens at wedding locations, so it was nice that we had this theme in our work life in common.

Saty Sandhu Artwork 

When Saty approached me to document and catalogue her artwork, I knew this would be an exciting challenge for me as I was going to be photographing pieces of art on a variety of materials, including canvas, fabric and paper.  It’s a very different type of personal branding photography, because it required my photography knowledge and use of the studio.  Most of my work is with natural light, but for this I had to head into the studio….which I adored.  We discussed what Saty required as the images were going to be used to reproduced prints of her artwork for her up coming exhibition.  Both Saty and I were delighted with the results.  Since then, Saty has returned to me to help her with some of her images for an online exhibition.  I have also placed the images into a room setting, to give the viewer an idea of how the art pieces would look framed and placed on the wall. 

Capturing The Ethos Of A Small Local Business

Sam at Lil Spa Beauties wanted me to capture one of her parties and show what it is that they’re all about.  Between us we captured the true ethos behind the business.  I accompanied Sam at one of her ‘Sparties’ and the girls had a wonderful day being pampered and educated in the most organic way.  Sam uses years of knowledge working within the health and beauty industry to provide a unique learning experience for kids of all ages. She is a big advocate for promoting that beauty comes from deep within.

At the present time of writing this blog, and due to the current government legislation, I am only able to work business to business until the 12th April 21. If you are a shop, personal care salon or hospitality industry business, now would be the perfect time to update your personal branding photography.  You can contact me here for a free no obligation quotation.

www.skinrevolution.co.uk Amanda and her team can be found by clicking on this link

https://www.claresherman.co.uk Clare is available on most social media platforms as well as on her website

www.instagram.com/saty.sandhu You can find Saty on Facebook at Saty Sandhu or on instagram

www.gogreenlandscapes.co.uk - Colin can be found on Facebook, Instagram and on his website

Lil Spa Beauties click here to find out more about Sams amazing pamper parties

If you’d like to follow my latest photography shoots, check out my Instagram account - Dollface_foto